And what better way to do that than by rebooting one of the most memorable of advertisements.
Apple had a good thing going with these commercials. The campaign was called “Mac vs PC”, and had Justin Long as the Mac and John Hodgman as the PC. The ads had the Mac politely mocking the PC for some shortcoming or other.
Well, now the advertisement is back, only this time it’s coming from Intel.
Just Long is back, but instead of reprising his role as a Mac, he comes on with the familiar “Hello, I’m a”, and then after a pause says “Justin. Just a real person”.
There are five ads in total, highlighting the areas that are Intel’s strength.
The first ad shows all the different choices and form factors that are the hallmark of the Windows ecosystem, the second one focuses on touchscreens, the third is about 2-in-1s, fourth is gaming, and the fifth one is about the ability to connect more than one external monitor to an Intel PC.
They are all part of a broader push to fight against the new ARM silicon Macs that Apple now sells.
It was back in June that Apple announced its intention to move its entire lineup away from Intel to its own custom ARM based chips. The transition to the company’s M1 processors has been well received, and no better time for Intel to highlight its prowess.
And the fact that these commercials promote the Windows ecosystem is an icing on the cake.